BreakingSilos 2026: Brand Visibility in the AI Era

Online event exploring how marketing leaders win brand visibility when AI decides what gets seen across SEO, social, content & PR.

What You'll Learn

• Real strategies, no fluff: Walk away with proven frameworks and tactics from practitioners who've already built what they're teaching — ready to implement the same week.
• Learn from the builders: Get insights from brand strategists and marketing leaders actively building brand visibility ecosystems across channels, AI, and social.
• All channels, one system: Learn how to align your SEO, social, content, and AI signals into a single, unified brand visibility strategy — not a set of competing priorities.

Event Agenda

4:00 PM CEST / 10:00 AM EDT - Welcome & housekeeping
Mordy Oberstein (Head of Brand, SE Ranking), Miruna Dragomir (CMO at Planable), Bogdan Babiak (CMO at SE Ranking)

4:05 PM CEST / 10:05 AM EDT - Stop faking the funk: Build genuine brand visibility that echoes across LLMs
Eli Schwartz (Author of Product-Led SEO)
Topics: Why manufactured brand signals get filtered out by AI systems, the anatomy of genuine brand visibility, how to audit your current brand-building activities, what brands with outsized AI citation rates are doing differently, how to shift your brand strategy from channel optimization to authentic, cross-platform authority building.

4:25 PM CEST / 10:25 AM EDT - How to turn "handle our socials" into brand work
Sarah Whittle (Founder of Unicorn Social)
Topics: Why "handle our socials" is the wrong brief, what separates social as channel execution from social as brand strategy, what resources and experiments it takes to get social to the level of brand strategy, the difference between filling a content calendar and cooking with the secret sauce of a brand.

4:35 PM CEST / 10:35 AM EDT - Live Q&A: When social stops being a silo
Annie-Mai Hodge (Founder of Girl Power Marketing)
Topics: Why social signals are no longer "just social", where the lines between social, SEO, and content have blurred in 2026, how to think about content as a cross-channel asset, what "social media marketing" actually means when AI is part of the discovery layer.

4:45 PM CEST / 10:45 AM EDT - The new agency pitch: How to sell ecosystem strategy to clients who still think in channels
Ross Simmonds (CEO at Foundation Marketing)
Topics: Why the channel-by-channel pitch is holding agencies back, the reframe that shifts client conversations from executional briefs to ecosystem strategy, real data and language for convincing skeptical CMOs and CFOs, what the new agency engagement model looks like.

5:20 PM CEST / 11:20 AM EDT - If discovery is everywhere, why isn't your brand strategy? Leaving the channel and leaning into the ecosystem
Rand Fishkin (Co-Founder & CEO at SparkToro)
Topics: Why discovery has splintered across 20+ channels while most brand strategies still prioritize 2–3, what audience intelligence tells us about where discovery actually happens, how to design a brand strategy that works across the full discovery ecosystem, the specific discovery patterns making channel-first strategies obsolete.

5:30 PM CEST / 11:30 AM EDT - Mythbusting: We tested 12 AI visibility claims — here's what's actually true
Dana DiTomaso (President at Kick Point Playbook)
Topics: 12 AI visibility claims tested against SE Ranking's large-scale dataset, live audience polling, the technical "best practices" that have zero correlation with actual AI citation rates, the signals that produce 3–4× lifts in AI visibility.

5:55 PM CEST / 11:55 AM EDT - Panel debate: Channel vs. ecosystem: Why the real budget war isn't SEO vs. social — it's silos vs. strategy
Alli Berry (SEO Director at MarketWise), Crystal Carter (Head of AI Search & SEO Communications at Wix), Erika Varangouli (Head of SEO & AI Search at Riverside)
Topics: Why the channel budget war is a symptom, how the silo plays out differently depending on where you sit, what 'strategy-first' budget allocation actually looks like, the organizational signals that tell you you're still siloed, what to do on Monday if you're in a siloed org.