Beyond the Mention: From AI Visibility to Downstream Impact

For the first time, we have the data to answer the question that really matters: what does AI visibility actually do? Join us live with two of the most respected names in the industry: Rand Fishkin and Aleyda Solís.

Join to learn:

• How 68% of traditional searches end without a click and why the "zero-click future" is more complicated than it seems
• How brands recommended within AI Search see 2.5x more visits within 7 days
• Where AI-influenced traffic actually shows up in your analytics, and why it's being misattributed right now
• A practical framework for connecting AI visibility to downstream business outcomes

This session draws on two first-of-their-kind studies into the zero-click landscape and the downstream impact of AI visibility. Rand and Aleyda will help you go beyond the numbers, into what they mean, and what you should do next.

This is a one-time session. Register to secure your spot (recording sent to anyone who signs up).

About the speakers:

Rand Fishkin is co-founder of SparkToro, Alertmouse, and Snackbar Studio. One of the most influential voices in marketing, he created the legendary Whiteboard Friday series, authored Lost and Founder, and recently co-authored Zero Click Marketing.

Aleyda Solís is an international SEO and AI Search consultant, founder of Orainti, and co-founder of Finchling. One of the most active and trusted voices in the industry, she's created SEOFOMO and LearningSEO.io and has spoken at 200+ conferences across 30 countries.

Adelle Kehoe, Product Marketing Director at Similarweb, works closely with the marketing industry to bring meaningful data, stories, and products to life.