Test & Learn 2026 - Where AI meets the future of experimentation

AI isn't replacing the discipline of experimentation, it's broadening the horizons of testing, for the better. More hypotheses, faster cycles, and results that make waves.

See exactly how AI fits into every stage of the journey — from ideation to iteration — through agent demos and real use cases.

What you'll discover

• See what top teams are actually doing: Discover how high-performing teams deploy agents across their current workflows
• Turn AI curiosity into real capability: Build genuine AI fluency, and understand the tools, habits, and culture that make it stick
• Scale insights without scaling headcount: Run more tests, surface findings faster, and close the gap between data and decision
• Get a front-row seat to what's coming next: Explore the tools and agent behaviors that are already reshaping how teams test

Agenda

Keynote: Experimentation x AI - Honest takes with Elena Verna

The gap between AI hype and AI reality has never been wider, and the experimentation community is feeling it. Elena Verna shares her unfiltered view: what she's excited about, what's actually worth your attention, and what's just noise.

Beyond headlines: Big ideas in AI-driven experimentation

Speakers: Divya Isaiah (Head of Experimentation, BBC) and Grace Miller (Head of Failure and Experimentation, Flight Story)

Discover what's actually happening in agentic experimentation right now, where the industry is heading in the next 2–3 years, and what good human-agent collaboration really looks like.

From first agent to full workflow: The Salesforce story

Speaker: Brandon Brackett (Director, Growth Experimentation & Experience Development, Salesforce)

Learn a framework for finding your highest-impact AI agent starting point, what a phased adoption plan looks like, and how to bring your team along.

Insight to decision: How agents are fueling your analytics

Speaker: Bhavik Patel (Data Director, Huel)

Discover how Huel's analytics function changed with AI day-to-day, why good AI analytics are tied to business health, and how to trust an AI-surfaced insight enough to act on it.

Beyond the tools: The human side of AI transformation

Speakers: Calley Bowser (Product Manager, ASOS) and Shaun Dolan (Group Digital Optimisation Manager, Kingfisher)

Learn how to build a team culture that iterates with AI, maintain test quality as experiment volume grows, and what cultural and governance guardrails you need.

Out-of-the-box agents demos

See AI agents in action throughout the event:

• Experiment Ideation Agent: Analyzes webpages and images to surface experiment suggestions backed by proprietary data
• Variation Development Agent: Translates prompts into custom JS and CSS to build experiment variations
• Experiment Prioritization Agent: Scores and ranks experiment ideas using your contextual data
• Experiment Summary Agent: Summarizes results in plain language and recommends next steps
• Experimentation Program Overview Agent: Instant AI-powered reports on velocity, win rate, and ROI